How it works
Viewing the Collection
On our website, you can browse through photos, auction videos, show videos, breeding information, and previous results. Our team is always ready to answer any questions you may have, and we can even organize trials for you.
To bid online, users need to register on our website.
Wait for the Verification of your Account
After registering, our Auction Verification Team will need to verify your account, which may take up to 24 hours. Once verified, you will receive an email to set up your username and password. After registration, you can view each horse's vet checks and x-rays.
Pre-bidding opens on Sunday, 30th April, at 13:00 CET on our website. This allows you to make an opening bid before the auction begins
Live bidding will take place at Sentower Park and on our website on 1st May from around 8 pm CET. To book your table, please visit https://www.aloga-auction.com/event. On the collection page, you will find all relevant information, including the current bidding price and countdown timer for each horse. Only registered, verified, and logged-in users can bid online. If you prefer to bid by phone, please email us a few days before the auction at email@example.com or contact Laurens, Bertram, Harry, or Maxi. Before bidding, make sure to unlock the bid button, which allows you to bid with a single click going forward. After placing a bid, you can see if it has been accepted and if you are the highest bidder. You will receive an email confirmation after every bid, letting you know if you're the new highest bidder or if a higher bid has been made. The starting bid for each horse is EUR 25,000.00, excluding VAT, after which bidders must bid in the following increments:
- EUR 2,500.00 up to EUR 50,000.00
- EUR 5,000.00 up to EUR 100,000.00
- EUR 10,000.00 up to EUR 200,000.00
- EUR 20,000.00 up to EUR 500,000.00
- EUR 25,000.00 over EUR 500,000.00
- (excluding VAT).
Please note that there will be an 8% Auction Costs fee added to the final bid price.
If you are the highest bidder when the auction closes, you will receive a confirmation email congratulating you on your new purchase, along with an outline of the next steps. The 8% Auction fee will be additional to the final bid price. April Allen from our Auction Team will contact you after the auction to provide an invoice that must be paid within seven working days.
We are always happy to answer any questions you might have. If you have any concerns or inquiries, please don't hesitate to contact us via email at firstname.lastname@example.org.
Once the invoice is paid, we will help you organize transport for your new horse. You can choose to use one of our trusted horse transport partners, or you can arrange to pick up your new horse yourself. If you have any questions about delivery, please contact us via email at email@example.com.