How it works
Viewing the Collection
On our website and our catalogue, you can browse through photos, auction videos, show videos, breeding information, and previous results. Our team is always ready to answer any questions, and we can organize trials for you.
Registration
To bid online, users need to register on our website.
Wait for the Verification of your Account
After registering, our Auction Verification Team will need to verify your account, which may take up to 24 hours. Once verified, you will receive an email to set up your username and password. After registration, you can view each horse's vet checks and x-rays.
Pre-Bidding
Pre-bidding opens on our website at 13:00 CET the day before the auction. This allows you to make an opening bid before the auction begins.
Bid
Live bidding will take place at Sentower Park and on our website on 6th May from around 8 pm CET. To book your table, please visit www.aloga-auction.com/event. On the collection page, you will find all relevant information, including each horse's current bidding price and countdown timer. Only registered, verified, and logged-in users can bid online. If you prefer to bid by phone, please email us a few days before the auction at info@aloga-auction.com or contact our team. Before bidding, unlock the bid button, which allows you to bid with a single click going forward. After placing a bid, you can see if it has been accepted and if you are the highest bidder. After every bid, you will receive an email confirmation you're the new highest bidder or if a higher bid has been made.
If you are the highest bidder when the auction closes, you will receive a confirmation email congratulating you on your new purchase and outlining the next steps. We are always happy to answer any questions you have. If you have any concerns or inquiries, please don't hesitate to contact us at info@aloga-auction.com.
Purchase
If you are the highest bidder when the auction closes, you will receive a confirmation email congratulating you on your new purchase, along with an outline of the next steps. The 8% Auction fee will be additional to the final bid price. April Allen from our Auction Team will contact you after the auction to provide an invoice that must be paid within seven working days.
We are always happy to answer any questions you might have. If you have any concerns or inquiries, please don't hesitate to contact us via email at info@aloga-auction.com.
Delivery
Once the invoice is paid, we will help you organise transport for your new horse. You can use one of our trusted horse transport partners or arrange to pick up your new horse. If you have any questions about delivery, don't hesitate to contact us via email at info@aloga-auction.com.
Aftercare & Development Options
At Aloga, our commitment to excellence doesn't end at the point of sale. We take great pride in supporting our buyers beyond the auction, offering a bespoke aftercare program tailored to the needs of each horse and rider.
Development & Training
Newly purchased horses can remain with our trusted team, who will continue their training and development with expert guidance. This ensures a smooth transition and that each horse is professionally prepared for its future career and new home.
Investment Opportunities
For buyers seeking to invest in promising young horses, we offer tailored investment programs. Horses can stay under our care and training, allowing clients to benefit from our team's experience and network, all while ensuring their investment is in capable, knowledgeable hands.
Client Support
Aloga clients also have access to additional support, including daily training, attentive horse management, and competition preparation, tailored to your goals. We recognise that each client has unique preferences and requirements. Our team is happy to discuss personalised arrangements to suit your specific needs. Please don’t hesitate to contact us to explore the options available.